Pricing is not about cost plus markup. It is about capturing the value you deliver to customers. Underpricing leaves money on the table while overpricing loses customers.
Value-Based Pricing
Charging based on the value customers receive rather than your costs aligns incentives. Customers pay more when they realize the benefit exceeds the price.
Dynamic Pricing
Adjusting prices based on demand, competition, and customer segment optimizes revenue. Airlines and ride-sharing demonstrated this works at scale.
